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Monthly Archives: June 2008
What’s wrong with brainstorming?
In de serie gastbloggers bij 31Volts zijn we verheugd om deze keer Wichert van Engelen aan het woord te laten.
Vorige week sprak ik op Esomar’s Innovate 2008 in Kopenhagen.
Direct na mij spraken Jaroslav Cir van Unilever en Evert Bos van Brainjuicer. Evert begon zijn betoog met het aanhalen… »
26/06/2008
How Unilever could become a Service provider
Recently we did a small scale study on the consumers perception of environmental friendly product packing in the Fast Moving Consumer Goods market.
In plain English this comes down to the question “are people aware of the environmental impact of products and their packaging they are buying in a supermarket… »
23/06/2008
Philips and NH Hoteles, user-centric or technology driven innovation?
NH Hoteles and Philips have announced that they will conduct an intensive two-year study into the optimization of well-being amongst hotel guests. To support the research, NH Hoteles and Philips have teamed up as a first step to create a unique room at NH Hoteles’ flagship Barbizon Palace hotel in… »
11/06/2008
Eindhoven, prostitutes and Service Design