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	<title>Comments on: The Amsterdam Centre for Service Innovation (AMSI) opens it&#8217;s doors</title>
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	<link>http://www.31v.nl/2009/09/the-amsterdam-centre-for-service-innovation-amsi-opens-its-doors/</link>
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		<title>By: Sarah Drummond</title>
		<link>http://www.31v.nl/2009/09/the-amsterdam-centre-for-service-innovation-amsi-opens-its-doors/comment-page-1/#comment-1505</link>
		<dc:creator>Sarah Drummond</dc:creator>
		<pubDate>Sun, 13 Sep 2009 14:18:40 +0000</pubDate>
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		<description>Hi,


I totally agree with you, service designers should be &#039;infiltrating&#039; these type of events.

Recently, working on mypolice.org I have had the &#039;pleasure&#039; of attending official police conferences and finding again, that I am in the 25:1 ratio of wearing jeans (smart black ones but still it isn&#039;t a 3 piece suit) and feeling like a bit of an alien.

Service Innovation is talked about alot, but everytime they talk about survey questions, reaching users etc (but not very well) I am compelled to raise my hand and suggest that service designers should be involved within these organisations, and the response? Fantastic.  Someone said to me the other day at a police conference in London, &quot;We need more aliens like you&quot; which is a compliment if read in context. She said we need people with a fresh pair of eyes, who understand how to engage with users, aren&#039;t wrapped up in red tape of the organisation and can zoom in and zoom out.  A large amount of people have also welcomed the idea of more creativity being involved in the service innovation part of their business.

James Samperi on Twitter today said, &quot;#Servicedesign should be core capability of any organisation &amp; embedded within it&#039;s culture, maybe it&#039;s just currently called something else&quot;

My masters this year is about implementing the service design process at the heart of a public sector organisation and making sure that the solution is sustainable and workable by &#039;non&#039; designers.  They will also be employing service designers as part of a radical change in the company.  It&#039;s exciting to be part of this recognition of service design.

Sorry, just some thoughts, let&#039;s take over the world, yes?!!!!</description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>I totally agree with you, service designers should be &#8216;infiltrating&#8217; these type of events.</p>
<p>Recently, working on mypolice.org I have had the &#8216;pleasure&#8217; of attending official police conferences and finding again, that I am in the 25:1 ratio of wearing jeans (smart black ones but still it isn&#8217;t a 3 piece suit) and feeling like a bit of an alien.</p>
<p>Service Innovation is talked about alot, but everytime they talk about survey questions, reaching users etc (but not very well) I am compelled to raise my hand and suggest that service designers should be involved within these organisations, and the response? Fantastic.  Someone said to me the other day at a police conference in London, &#8220;We need more aliens like you&#8221; which is a compliment if read in context. She said we need people with a fresh pair of eyes, who understand how to engage with users, aren&#8217;t wrapped up in red tape of the organisation and can zoom in and zoom out.  A large amount of people have also welcomed the idea of more creativity being involved in the service innovation part of their business.</p>
<p>James Samperi on Twitter today said, &#8220;#Servicedesign should be core capability of any organisation &amp; embedded within it&#8217;s culture, maybe it&#8217;s just currently called something else&#8221;</p>
<p>My masters this year is about implementing the service design process at the heart of a public sector organisation and making sure that the solution is sustainable and workable by &#8216;non&#8217; designers.  They will also be employing service designers as part of a radical change in the company.  It&#8217;s exciting to be part of this recognition of service design.</p>
<p>Sorry, just some thoughts, let&#8217;s take over the world, yes?!!!!</p>
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