What does a service designer do?

I was invited to present at the 2nd Meet & Create (dutch) session. This session was dedicated to service innovation and especially the uprising of service design.

Because this was a very creative crowd I took the opportunity to focus very much at the here and now of service design. This resulted in a presentation titled “the life of a service designer”. Trying to give the audience an overview of what they would experience if they’d join our studio for a week.

My leading questions was “What does a service designer do?”

To answer this I just simply looked at what it is that we actually do at 31Volts… I ended up with a short list where I accompanied each item with a real-life project and some tangible deliverable.

This is what service designers do:

  • we design the process
  • we take you outside
  • we develop tools
  • we bring insights and concept to life
  • we help people co-design
  • we try stuff out

It was very refreshing to do a very practical presentation for once. Usually service design presentations tend to be pretty strategic and discuss things on a meta-level.

I’d love to hear If you have some valuable additions to the list!

Update: here’s the presentation:

The video of the presentation should come online in the coming days but the whole thing is in Dutch so better start practicing ;)

by Marc Fonteijn Tags: , , ,

2 Comments

  1. Posted by Qin on 10/10/2009 · 11:57

    mmnn… interesting, good to see what designers says what they do!

    so…two quesitons here:
    is balancing different stakeholder requirements part of your daily life (a bit like a design manager)?
    who handle the job of the diffusion of whatever type of solution your create as an external consultant?

    Cheers~

    Q

  2. I would say balancing requirements is definitely a crucial thing but per se a daily activity. It more a unconscious thing you do all the time…

    Could you elaborate a bit more on your 2nd question?

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