Tag Archives: ideo

Book review: Change by Design

When a book is published by one of the most prominent thought leaders on design thinking, you can be sure it’s going to be a classic before even reading it. When that someone is also leading IDEO, the worlds biggest innovation company, you can except a great mix of theory… »
Posted on 14/01/2010 by Marc Fonteijn Also tagged , , , , |

Book review: The 10 faces of Innovation

While this book ends with the description of the Storyteller persona it kind of fools you. From the very first page Tom Kelley doesn’t describe factual innovation personas but he takes you on a journey through the IDEO culture. The culture that has -rightfully- earned the firm it’s leading position… »
Posted on 25/01/2009 by Marc Fonteijn Also tagged , , , |

SDN Conference – Highlights of day 2

The second day of the Service Design Network Conference was the day that the network opened its doors to the general public. Codenamed “SHARE” the day was all about … sharing in the most broadest sense of the word. This is my short reflection of the day. The day kicked… »
Posted on 01/12/2008 by Marc Fonteijn Also tagged , , , , , , |

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