Tag Archives: innovation

An interview with Marcel Zwiers on Human Centered Innovation in the Metro

Last week the Metro, which is the 2nd biggest newspaper in the Netherlands, had a special issue on innovation. Next to articles on bioengineering and dna sequencing we are proud that we could add a human centered perspective on innovation. Marcel gave a brief interview which got published on page… »

Posted on 22/12/2010 by Marc Fonteijn Also tagged interview, metro |

Symposium Creative Spaces

‘How can physical spaces positively influence group creativity’. Recently I visited the third day of this symposium on Creative Spaces Design, at Utrecht University of Applied Science. “Aim of the 3 days: Sharing knowledge and experiences about creative spaces and creating new insights in the relation between space and creativity.… »

Posted on 05/07/2010 by Anouk Randag Also tagged brainstorm, conference, creative spaces, design, space, studio, utrecht |

Findings user involvement at SMEs

10 co-design pressure cookers with SMEs, user involvement experts and design agencies. [SME = Small and Medium Enterprise, in Dutch known as MKB.] Usually the presumption is SMEs do not have the budget, skills nor knowledge as large companies do to thoroughly involve users in their process. Christine’s project is… »

Posted on 25/11/2009 by Anouk Randag Also tagged Co-creatie, co-creation, co-design, HU, MKB, project, SME, TUDelft |

Book review: The 10 faces of Innovation

While this book ends with the description of the Storyteller persona it kind of fools you. From the very first page Tom Kelley doesn’t describe factual innovation personas but he takes you on a journey through the IDEO culture. The culture that has -rightfully- earned the firm it’s leading position… »

Posted on 25/01/2009 by Marc Fonteijn Also tagged book, ideo, personas, review |

Wake-up call by Brian Massey

Brian Massey wrote a great post that should wake some people up! I think his story goes way beyond marketing. I can strongly relate to the feeling that you are often convincing people. I have to admit, sometimes it almost feels like preaching. There’s nothing wrong with skeptical and critical… »

Posted on 20/01/2009 by Marc Fonteijn Also tagged change, culture, wom |