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- phone: +31 30 890 3220
- email: energy@31v.nl
- address:
- Oudegracht 8
- 3511 AM Utrecht
- The Netherlands
You can also address your emails directly to Marc Fonteijn (marc@31v.nl).
Inspiration at the Creative Company Conference 2010
We have some really cool conference going on here in the Netherlands and somehow this year everyones focus is on design / design thinking / service design. Organized for the 3rd year the Creative Company Conference, which is taking place on September 14th in Haarlem, is one of these conferences.… »
24/08/2010 Tags: ccc10, creativecompanyconference, haarlem, service thinking
Idealize interview with Marcel Zwiers on “the human aspect”
Two weeks ago Marcel got interviewed in preparation for the Creative Company Conference 2010 (where 31Volts will be hosting a workshop, more on that soon). The interview was done by Idealize, a leading Dutch online magazine on innovation, creativity and business.
The interview touches upon topics like why service designers… »
20/08/2010 Tags: ccc, idealize, interview, marcel zwiers
The value of Design Driven Innovation
Some time ago I wrote an article titled “designing value beyond the inflection point”. In this article I basically outline the process of “commodization” where the return on investment continues to decrease over time.
The article ends with a pledge that escaping commodization requires design skills to create value that… »
18/08/2010 Tags: ddi, design driven innovation, don norman, inflection point
‘Design Probes’ Book review
Design Probes or Cultural Probes can be used to mobilise tacit knowledge from people: people are invited, encouraged and stimulated to document parts of their own lives. My first experience was with cultural probes in 2002, during a student research project with Pieter Desmet and Paul Hekkert at my faculty.… »
22/07/2010 Tags: book, cultural probes, design probes, empathy probes, probes, review, Tuuli Mattelmäki
Smuggling service design across the border