Smuggling service design across the border

Two weeks ago we got a phone call from Belgium. To be more specific, from Kite Consultants based in Antwerp. The question I was asked was if we could provide a workshop on some specific aspects of service design. The first one was about the client side of organisations. Where… »
Posted on 02/09/2010 by Marcel Zwiers Tags: , , , , |

Inspiration at the Creative Company Conference 2010

We have some really cool conference going on here in the Netherlands and somehow this year everyones focus is on design / design thinking / service design. Organized for the 3rd year the Creative Company Conference, which is taking place on September 14th in Haarlem, is one of these conferences.… »
Posted on 24/08/2010 by Marc Fonteijn Tags: , , , |

Idealize interview with Marcel Zwiers on “the human aspect”

Two weeks ago Marcel got interviewed in preparation for the Creative Company Conference 2010 (where 31Volts will be hosting a workshop, more on that soon). The interview was done by Idealize, a leading Dutch online magazine on innovation, creativity and business. The interview touches upon topics like why service designers… »
Posted on 20/08/2010 by Marc Fonteijn Tags: , , , |

The value of Design Driven Innovation

Some time ago I wrote an article titled “designing value beyond the inflection point”. In this article I basically outline the process of “commodization” where the return on investment continues to decrease over time. The article ends with a pledge that escaping commodization requires design skills to create value that… »
Posted on 18/08/2010 by Marc Fonteijn Tags: , , , |

‘Design Probes’ Book review

Design Probes or Cultural Probes can be used to mobilise tacit knowledge from people: people are invited, encouraged and stimulated to document parts of their own lives. My first experience was with cultural probes in 2002, during a student research project with Pieter Desmet and Paul Hekkert at my faculty.… »
Posted on 22/07/2010 by Anouk Randag Tags: , , , , , , |