The value of Design Driven Innovation

Some time ago I wrote an article titled “designing value beyond the inflection point”. In this article I basically outline the process of “commodization” where the return on investment continues to decrease over time. The article ends with a pledge that escaping commodization requires design skills to create value that… »
Posted on 18/08/2010 by Marc Fonteijn Tags: , , , |

‘Design Probes’ Book review

Design Probes or Cultural Probes can be used to mobilise tacit knowledge from people: people are invited, encouraged and stimulated to document parts of their own lives. My first experience was with cultural probes in 2002, during a student research project with Pieter Desmet and Paul Hekkert at my faculty.… »
Posted on 22/07/2010 by Anouk Randag Tags: , , , , , , |

The Future of Conferences on Mobile Monday Amsterdam

There is no doubt about it, the playing-field of events and conference is changing. A big thing is that the “cost” of organizing an event has come down to almost zero. A tweet that you’re going to host a “tweet-up” in bar on Friday can be enough to spontaneously attract… »
Posted on 15/07/2010 by Marc Fonteijn Tags: , , , |

De lokale bakker als Customer Experience Officier?

Naar aanleiding van mijn interview voor de camera van Pytch werd ik uitgenodigd om een “insight” stuk te schrijven voor marketingsfacts. Ik besloot het verhaal op te schrijven van Peter, de bakker bij ons om de hoek die naar mijn idee zo aan de slag zou kunnen als CEO! De… »
Posted on 14/07/2010 by Marc Fonteijn Tags: , , , |

Symposium Creative Spaces

‘How can physical spaces positively influence group creativity’. Recently I visited the third day of this symposium on Creative Spaces Design, at Utrecht University of Applied Science. “Aim of the 3 days: Sharing knowledge and experiences about creative spaces and creating new insights in the relation between space and creativity.… »
Posted on 05/07/2010 by Anouk Randag Tags: , , , , , , , |